SMS
2025 May | Sender ID Registration
Important updates regarding Sender ID (SID) registration requirements in Kazakhstan, UAE, and Ireland may affect your SMS delivery processes. This release outlines key changes, associated fees, and deadlines to help you stay compliant.
KZ and UAE
Do you currently send sms-traffic to Kazakhstan or the United Arab Emirates? Or are you planning to start in the coming months? Be aware that both countries have changes regarding Sender ID (SID) registration that may impact your SMS delivery.
Effective 1 June 2025, mobile operator Beeline Kazakhstan will introduce mandatory Sender ID (SID) registration. To prevent message delivery failures, all brands must pre-register their Sender IDs. Note that a registration fee of €25 per Sender ID per month will apply.
It’s well known that the UAE already requires Sender ID registration. However, operators have recently updated their pricing structure. Newly registered Sender IDs are now subject to a setup fee of €80 and a monthly fee of €40.
If you have any questions or would like to register a Sender ID for either country, please don’t hesitate to contact your Account Manager or support team.
Ireland
SMS Sender ID Registry (“the Registry”) will be launched on 28 May 2025. From this date onwards, Sender ID Organisations (SIDOs), will be able to register Sender IDs on a “first-come-first-served” basis. Keep an eye for further updates.
In case you have already taken part in the ‘Bulk Registration' earlier this year, expect to receive an e-mail from the Registry with instructions on how to validate/activate your Sender Ids.
Note that from 3rd of July 2025 onwards unregistered SIDs will be overwritten to 'Likely Scam' and from October 3rd - blocked.
2024 February | UK Legislation
UK legislation has been introduced in the UK to prevent smishing and spam via SMS. CM.com is required to adhere to these regulatory changes,.
Please refer to the information below for details on the structure of the regulations.
SenderID’s
Alphanumeric
GSM Alphabet characters A-Z and a-z, numeric 0-9, and punctuation characters (period/full stop, dash, underscore, ampersand, and space) will be supported.
Additional characters can be requested for approval on a case-by-case basis (e.g., M&S).
Generic Senders and/or Senders containing generic terms will not be supported. SenderIDs going forward need to be brand-centric (e.g., LinkedIn cannot use 'Verify').
Exceptions can be requested (e.g., HSBCFraud), but arguments such as "our product is called Verify" will not be accepted.
Numeric senders
Short code senders must be in UK format, with 5 digits starting with 6-8.
Approval can be given for 3 digits (e.g., 150), 4 digits (e.g., 7726), and numbers not starting with 6-8.
Exceptions must be configured on the whitelist.
International SenderIDs will not be supported.
2023 December | INVOICING
Improvement | Missing account ID for Mobile Originated (MO)
Previously, the account ID was missing for MO (Mobile Originated) messages on the invoice. This has been corrected, allowing you to accurately identify the account to which MO messages belong.
2023 November | PRICING
We would like to inform you that our standard SMS pricing will be updated from 01-01-2024 on wards.
Global SMS cost prices are subject to high volatility. We strive to offer competitive business messaging solutions to our customers. Therefore we continuously monitor and adjust our SMS rates in order to offer high quality service at competitive rates.
You can always find an overview of the current standard SMS rates on our website > Pricing > website > Pricing > SMS.